The communication campaign to promote gender equality with the theme: “Ethnic minority youth pioneer in changing gender stereotypes for the aspiration of development”. The program, organized by Vietnam Women’s Union in coordination with the Ministry of Education and Training at the University of Science – Thai Nguyen University, is one of the key activities under Project 8: “Implementing gender equality and solving urgent issues for women and children” under the National Target Program on Socio-economic Development of Ethnic Minorities and Mountainous Areas, Phase I (2021 – 2025). Through seminars and exchange activities, the campaign not only creates opportunities for ethnic minority youth to promote their pioneering role in changing gender stereotypes but also helps them build aspirations to rise up and contribute positively to the sustainable development of the community.

The program demonstrated and exchanged communication initiatives to raise awareness of gender equality for ethnic minority youth with the participation of students from 7 universities and academies: Vietnam Women’s Academy (VWA); University of Science – Thai Nguyen University, Tay Bac University, Tan Trao University, University of Education – Thai Nguyen University, National Academy of Public Administration, Academy of Ethnic Minorities with the theme “Ethnic minority youth pioneer in changing gender stereotypes for the aspiration of development”.

The VWA’s ethnic minority student delegation performed a scene about freedom of career choices to realize dreams and presented the project called “Career Equity – Enlighten the Future” at the exchange program. The competition received enthusiastic cheers from the audience and the Board of Judges.

Scene of VWA student delegation participating in the contest

In ethnic minority areas of Vietnam, gender stereotypes in career and employment choices are still very common. Many young people, especially women, are often constrained by traditional gender concepts, leading to them not daring to choose the careers they love. In addition, men in ethnic minority communities are often pressured to do heavy and traditional jobs, even though they may wish to do other jobs that suit their abilities and passions.

The project “Career Equity – Lighting the Future” was built to raise awareness of gender equality in career choices for ethnic minority youth, helping them freely pursue their dreams and develop themselves comprehensively.

  • Developing online career courses: Developing a series of online career courses in diverse fields, from digital, business, management to art, helping ethnic minority youth discover and develop their strengths.
  • Creating a communication campaign about gender equality in careers: Using social media and communication channels to convey the message of freedom of career choices regardless of gender.
  • Organizing career seminars: Invite experts and successful youths from ethnic minorities to share their experiences, encouraging youngsters to boldly pursue their career passions. The project “Career Equity – Enlighten the Future” hopes to contribute to creating an equal and diverse career environment for ethnic minority youth, helping them confidently and freely pursue their career dreams.

VWA’s initiative demonstration having an honor to win the third prize of the contest

This communication campaign to promote gender equality is not only a creative playground connecting ethnic minority youth, but also an opportunity for youngsters to affirm their role in eliminating gender stereotypes, contributing to building a developed and prosperous ethnic minority community. This is also a vivid proof that VWA is constantly striving to accompany ethnic minority youth in the journey of changing awareness and action for an equal and progressive society.